By Duncan Bucknell An act of deception has won many a military battle – from Sun Tzu to the Trojan Horse, from Alexander the Great, Hannibal or Napolean to the Spaniards defeating the overwhelmingly more numerous Incas. Here are some examples that I have seen deployed to mislead a competitor – what would you add? […]
Generative AI and IP Strategy
June 7, 2023 by Leave a Comment
Culture Eats Strategy for Breakfast
June 4, 2018 by Leave a Comment
By Duncan Bucknell It’s been widely said (and attributed to Peter Drucker), that culture eats strategy for breakfast. Whilst Mark Fields made that particular phrase popular, Drucker definitely made it clear that culture will block attempts to implement a strategy that is incompatible with it. So what does that mean for IP Strategists? If you […]
Why I Still Help Small Companies
March 5, 2018 by Leave a Comment
By Duncan Bucknell Almost all of my work time is spent working for multi-billion dollar clients around the world. So why do I still bother helping small companies and startups? Because I believe that collectively they make the greatest contribution to innovation and because every time I have a conversation with them, I get a […]
IP Strategy Excellence – are you ready to step up?
March 1, 2018 by Leave a Comment
By Duncan Bucknell A lot has been written about IP Strategy, and most of it is vague and unhelpful. Over the past few months I have been designing a program to give you practical, concrete skills and insight into IP Strategy. (I have been thinking about a program like this for about 20 years – see […]
Patents – which countries to file in?
May 2, 2016 by Leave a Comment
By Duncan Bucknell List key markets in size order. Add countries where competitors will manufacture. Add other particularly important countries for logistics – eg. is there a country that everyone will have to transit through? Review and reorder the list based on overall strategic importance with the above factors in mind. Get a quote from […]
Patenting patent processes
April 4, 2016 by Leave a Comment
By Duncan Bucknell How do you protect your IP Processes? More importantly, have you ever done a freedom to operate clearance on them? To kick off this short series of posts, here are a few insights on some of the top ‘patent process’ patent filers, what they are covering, and the most cited patents. Given […]
Taylor Wessing’s new European patent litigation tool
February 8, 2016 by Leave a Comment
By Duncan Bucknell Thanks to Taylor Wessing’s brand new Patent Map, anyone can now quickly compare European jurisdictions on key litigation factors. Those who have litigated in Europe will know that this comparison is at the heart of every strategic litigation campaign, whether seeking to launch a new product (and avoid injunctions) or attempting to […]
IP Strategy changing focus
October 22, 2012 by Leave a Comment
By Duncan Bucknell There was a great discussion at a recent symposium in Melbourne on ‘IP Strategy, what has changed, what is changing?’ Here are my slides – I look forward to your comments too. IP Strategy – what has changed, what is changing? from DuncanBucknell [This post originally appeared at IP Think Tank.]
What marketing should know about IP
September 14, 2012 by 3 Comments
By Duncan Bucknell IP is a source of great value for our organisation – keep in touch with the IP function. Messages around IP successes can really leverage our success in the market. You have to be very careful about what you say to the world, but when you get it right, you can sing […]
ipstrategy.com 