Generative AI and IP Strategy

IP Tips for Startups

By Mary Juetten Startups and their founders have a lot on their plates and a lot of issues that loudly announce themselves as front-of-mind. You need to hire the right people — can’t hope to grow without them. You need an attractive, functional and professional website to create a positive first profession. Finding an office […]

Culture Eats Strategy for Breakfast

By Duncan Bucknell It’s been widely said (and attributed to Peter Drucker), that culture eats strategy for breakfast. Whilst Mark Fields made that particular phrase popular, Drucker definitely made it clear that culture will block attempts to implement a strategy that is incompatible with it. So what does that mean for IP Strategists? If you […]

Transfer Pricing and Trade Secrets

By Oliver Treidler and Donal O’Connell  Transfer pricing is probably the most important issue in international corporate taxation. In taxation and accounting, transfer pricing refers to the rules and methods for pricing transactions between enterprises under common ownership or control. A transfer price is the price at which members of a group transact with each other, […]

IP Strategy Excellence – are you ready to step up?

By Duncan Bucknell A lot has been written about IP Strategy, and most of it is vague and unhelpful. Over the past few months I have been designing a program to give you practical, concrete skills and insight into IP Strategy.  (I have been thinking about a program like this for about 20 years – see […]

Respect for IP can be Taught and Nurtured

By  Marshall Phelps There is a widening gap in intellectual property knowledge. Most people do not have a clue what patents and other IP rights achieve, and for whom. This includes the general public and many in government and business. IP rights like patents, copyrights, trademarks and trade secrets are often viewed as impediments or […]

How IP Leaders Can Win C-Suite Support – Interview with Bruce Elder of IDT – Part II

By Damian Durrant Continuing the latest installment of IP Answers, IDT’s Legal Director of Intellectual Property and Licensing Bruce Elder explains how in-house counsel can get attention and budget from the C-suite for their IP program. In Part One, Bruce began by explaining how to position IP in the context of overall priorities, speak the […]

Top 3 IPR mistakes for SMEs in South-East Asia

By the South-East Asia IPR SME Helpdesk Team A wide range of foreign industries are now looking to Southeast Asia not just to take advantage of an abundance of cheap labour for exportables, but also to tap into new consumer markets formed from a growing middle-class population. While these opportunities can lead to substantial returns […]

IP Strategy is Increasing Focus at Innovative Companies: Here’s Why

By Jackie Hutter After more than 8 years, I can report that IP Strategy is an increasing focus at innovative companies, and there is a solid reason why this is so. By way of background, for many years, I have been part of a small minority of IP experts who advocate that companies desiring to […]

Creating an IP Strategy and Acquiring Support from Your Executive Team: an Interview with Lisa McFall, Head of IP at Workday

By Damian Durrant Lisa McFall is an IP star in Silicon Valley.  After litigating patent, copyright, trademark and trade secret matters at Wilson Sonsini Goodrich & Rosati for a decade, she went in house at Yahoo! and ran its IP litigation and conflict management program for five years. She left in 2009 to co-found Ovidian […]