Google Goes Elementary: ABC.XYZ

By Daniel L. Rogna In a major corporate overhaul, Google has subordinated itself to a new parent company named Alphabet, which is using a new generic top-level domain (gTLD) name as its landing page: ABC.XYZ. By adopting a .XYZ domain name, Google is creatively referencing the name Alphabet and simultaneously highlighting the new gTLD program. […]

New gTLDs in Action (and Comedy)

By Daniel L. Rogna A year and a half after rolling out the first new generic top-level domain (gTLD), over 600 new domains have been delegated and about five million new domain names have been registered in the new gTLDs. Despite these impressive numbers, the feeling is that the average consumer is still unaware of […]