Protecting Your Company’s Value? Think Beyond the “Usual IP Suspects”

By Jackie Hutter Entrepreneurs seeking to maximize their company’s value must think beyond the “Usual IP Suspects,” that is, patents, trademarks, copyrights and trade secrets. I call these forms of IP the “Usual Suspects” because they are what entrepreneurs and their advisers invariably focus on when questions arise about protecting a company’s value. While these […]

IP Strategy is Increasing Focus at Innovative Companies: Here’s Why

By Jackie Hutter After more than 8 years, I can report that IP Strategy is an increasing focus at innovative companies, and there is a solid reason why this is so. By way of background, for many years, I have been part of a small minority of IP experts who advocate that companies desiring to […]

Your Patents Probably Don’t Matter. Or Do They? How to Know the Difference.

By Jackie Hutter Let’s cut through the noise and get real about patents: they rarely matter to business value, but when they do matter, they typically matter A LOT. Sadly, there are few people out there–even those appearing as patent experts–who can distinguish between these two vastly different scenarios. This means that most patents, and […]

Why Business Fails to Generate Patenting Strategies that Protect Innovation Value and How to Make It Easier

By Jackie Hutter Business leaders often find the decision of whether to obtain patent protection for their company’s innovations to be difficult. Of course, conventional wisdom, not to mention legions of patent attorneys, assert that patents are “important” to “protect” one’s business. In my experience, however, few business people can clearly articulate specifically why and […]

Lack of Focus on IP Strategy Destroys $100 Millions in Value

By Jackie Hutter As an IP Strategist, I am fascinated by stories from which declining business fortunes can be traced directly to failed patent strategies. Often, the failures can be traced to patent attorney errors that limit the effectiveness of a company’s patent to prevent competitive knock-offs, but, often, the problems can be traced to […]

How Startup Patent Filing is Different

By Jackie Hutter The prevailing view of patent experts who advise innovators–be they individuals or companies–it that patent filings should occur as early as possible. This advice, which is even more prevalent now that the US has moved to a “first to file” system, exacerbates the significant problem of worthless patents that I have written […]

Patent Early? Maybe Not

By Jackie Hutter Patent lawyers almost always instruct inventors to file for patent protection at the earliest possible date, but maybe this is not the best advice for many startups. To the contrary, I think this conventional advice is flawed–at least when it applies to inventions involving unproven products with no known customer base. Put […]