By Jackie Hutter Entrepreneurs seeking to maximize their company’s value must think beyond the “Usual IP Suspects,” that is, patents, trademarks, copyrights and trade secrets. I call these forms of IP the “Usual Suspects” because they are what entrepreneurs and their advisers invariably focus on when questions arise about protecting a company’s value. While these […]
How IP Leaders Can Win C-Suite Support – Interview with Bruce Elder of IDT – Part II
January 9, 2017 by Leave a Comment
By Damian Durrant Continuing the latest installment of IP Answers, IDT’s Legal Director of Intellectual Property and Licensing Bruce Elder explains how in-house counsel can get attention and budget from the C-suite for their IP program. In Part One, Bruce began by explaining how to position IP in the context of overall priorities, speak the […]
ipstrategy.com 