IP Strategy for Companies Doing Business in China

By Fred Logue

I was invited to speak at a recent Enterprise Ireland event organised to brief Irish companies who are considering entering the Chinese market. My presentation focused on some of the intellectual property issues that companies might face in China, primarily counterfeiting.

The core message was that business should have their intellectual property strategy in order before going to China due to the high risk of counterfeiting. I showed some EU statistics that showed that China (including Hong Kong) is the source of the majority of counterfeit goods seized by EU customs authorities and that the bulk of seizures were for branded goods including shoes, clothes, electronics etc.

Here are my slides

[This post originally appeared at New Morning IP.]