Protect, Preserve, and Monitor Intangibles

By Michael D. Moberly As readers know well, it is an economic fact that intangible assets collectively represent 80+% of most company’s value, sources of revenue, as well as serve as ‘building blocks’ for growth, profitability, and sustainability. It’s certainly not much of a leap in thinking then to recognize that key factors to effectively manage […]

Strategic Patenting 4: A Case Study of Success

By Jackie Hutter The Takeaway: In the 4th post in this Strategic Patenting Series, a case study is presented of a company that created durable market-making patent protection for a successful consumer product innovation using a disciplined patenting strategy. The strategic patenting efforts of Procter & Gamble undertook with its market-leading Swiffer Wet Jet® floor […]

Business Model Innovation: Why Building a Better Mousetrap is Not Enough

By Efrat Kasznik What do solar energy and personal communications have in common? While energy and communications seem unrelated industries, they have significant similarities if one considers the role of business model innovation as a precursor to success in bringing new intellectual property to market. Take, for example, two companies: •SolarCity Corporation (Nasdaq: SCTY), a […]

Strategic Patenting Part 3: Why (Almost) Every Innovator Fails to Maximize Patent Value

By Jackie Hutter The Take Away:  Those seeking to generate market-making patent coverage for new innovations must recognize that patent coverage should focus not on how the problem is solved but instead on the benefits provided to the customer.  Most patent coverage is directed to a specific solution to a customer need that is characterized […]

Invention Commercialization Critical Questions Affecting Outcome

By Michael D. Moberly    Often, the unrecognized and under-valued intellectual and structural capital initiators to intellectual property rich corporate – university R&D collaborations are the  numerous intangible asset underliers, i.e., intellectual and structural capital which inevitably play a significant role in an invention and/or technology transfer initiatives, in general. But, when the stewardship, oversight, and […]

Many start-up entrepreneurs think that patents are a waste of time; the data suggests otherwise

By Ian Maxwell I was recently asked why so many entrepreneurs and investors in the modern era appear to have no interest in patents and sometimes are actually quite negative on the value of patents in start-ups. So I did a ‘soft’ survey of a few entrepreneurs and investors in my home city of Sydney. […]

Commercial Success and Understanding your IP Position

By Paul Adams Hundreds of organisations have worked with us to commercialise their technology over the last seven years: everyone from the guys in garages to Fortune 100 companies, from venture backed start-ups to research institutes which are publically funded. Throughout this we have seen triumphant successes and dismal failures. Surprisingly the starting point for […]


Get every new post delivered to your Inbox.

Join 20,627 other followers