By Duncan Bucknell An act of deception has won many a military battle – from Sun Tzu to the Trojan Horse, from Alexander the Great, Hannibal or Napolean to the Spaniards defeating the overwhelmingly more numerous Incas. Here are some examples that I have seen deployed to mislead a competitor – what would you add? […]
Geoffrey the $500M Giraffe
July 2, 2018 by Leave a Comment
By Sebastian Custodia The Toys “R“ Us bankruptcy has been in the news over the last year. The company’s downfall has been well documented, and the unfortunate fate of the brand that has been ubiquitous in the toy world for several generations of kids and parents was emotional for many. Although a variety of shortcomings […]
Culture Eats Strategy for Breakfast
June 4, 2018 by Leave a Comment
By Duncan Bucknell It’s been widely said (and attributed to Peter Drucker), that culture eats strategy for breakfast. Whilst Mark Fields made that particular phrase popular, Drucker definitely made it clear that culture will block attempts to implement a strategy that is incompatible with it. So what does that mean for IP Strategists? If you […]
Startup Patent Strategy: US Patent Non-Publication
May 7, 2018 by Leave a Comment
By Jackie Hutter The Takeaway: For startups whose development efforts lag behind a looming US utility application filing deadline, use of the “Request for Non-Publication” in US patent filing can allow them to preserve the option of shoring up their patent protection for an extended period in the future, while still retaining the priority date of […]
Transfer Pricing and Trade Secrets
April 2, 2018 by Leave a Comment
By Oliver Treidler and Donal O’Connell Transfer pricing is probably the most important issue in international corporate taxation. In taxation and accounting, transfer pricing refers to the rules and methods for pricing transactions between enterprises under common ownership or control. A transfer price is the price at which members of a group transact with each other, […]
Why I Still Help Small Companies
March 5, 2018 by Leave a Comment
By Duncan Bucknell Almost all of my work time is spent working for multi-billion dollar clients around the world. So why do I still bother helping small companies and startups? Because I believe that collectively they make the greatest contribution to innovation and because every time I have a conversation with them, I get a […]
IP Strategy Excellence – are you ready to step up?
March 1, 2018 by Leave a Comment
By Duncan Bucknell A lot has been written about IP Strategy, and most of it is vague and unhelpful. Over the past few months I have been designing a program to give you practical, concrete skills and insight into IP Strategy. (I have been thinking about a program like this for about 20 years – see […]
