By Pallavi Kharkar Do you have an invention ready in hand but are not able to file a patent? How will you protect it from being disclosed if you intend to eventually file a patent? Often disclosure is essential with partners, collaborators, investors, while developing advanced technologies with the help of external agencies and so […]
The Glassybaby Syndrome or Why Every Company is an IP Company
October 12, 2012 by Leave a Comment
By Louis Carbonneau Ever heard of Glassybaby? According to a recent Seattle Times article, “[Glassybaby] is a compelling small-business success story: After a seven-year battle with lung cancer, young mother develops colorful and inspirational product, hires local artisans, donates 10 percent of sales to charity and sells 20 percent stake to billionaire Jeff Bezos.” For […]
The Truth about Competition
October 11, 2012 by Leave a Comment
By Robert Cantrell In our IP strategy courses we teach about 10 different types of competitors. Depending upon the situation of an enterprise, some types of competitors will be more important than others. In some cases, the primary concern may be direct competitors. In others it may be a potential substitute or upstream competitors on […]
Life sciences IP management in an age of opportunity
October 10, 2012 by Leave a Comment
By Peter A Ackerman and Russell L Parr The life sciences industries provide some of the best examples of the risk/reward continuum inherent in the creation and commercialisation of ideas. The risks are considerable given the costs of complex research and development, regulatory requirement, and intellectual property owned by others that must be manoeuvred in order […]
Getting the most from your IP agent networks
October 9, 2012 by 1 Comment
By Donal O’Connell IP agent networks stretch around the globe and through every industry sector. Donal O’Connell and Sabine Baum outline best practice for managing those networks and turning them into crucial business assets One of the most essential elements in supporting a global intellectual property (IP) portfolio is the network of IP agents and […]
IP Strategy for Startups
October 8, 2012 by Leave a Comment
By Ian Maxwell Here are two very true statements A startup should have a patent portfolio Startups can rarely afford to properly invest in a patent portfolio With this fundamental paradox in mind, this article describes some of the options that startups have with respect to IP strategies that most effectively balance the costs and […]
When everything becomes software, how does that affect IP strategy?
October 5, 2012 by Leave a Comment
By Joren De Wachter Everything becomes software Marc Andreessen, co-founder of Netscape and currently co-founder and general partner of the venture capital firm Andreessen-Horowitz, wrote in August 2011 in the Wall Street Journal about how “Software is eating the world”. While Mr Andreessen was building on earlier observations, such as the author of this article, […]
IP diligence is a constant
October 4, 2012 by Leave a Comment
By Peter Ackerman What do a Koosh ball and a tab of Viagra have in common? Aside from the pleasure they bring to millions, their economic success is premised upon the same type of IP protection. The company that makes Koosh balls – rainbow-coloured, plasma-filled rubber balls with protruding soft rubber spikes – and the […]
What is IP Strategy?
October 3, 2012 by 1 Comment
By Ralph Eckardt “Over the last 10 years, it has become imperative for CEOs to have not just a general understanding of the intellectual property issues facing their business and their industry, but to have quite a refined expertise relating to those issues… It is no longer simply the legal department’s problem. CEOs must now […]
Brand Licensing in Emerging Markets – Top 10 Mistakes
October 2, 2012 by Leave a Comment
By Ben Goodger Mistake 1. Don’t take account of the local market The classic and most frequent mistake is to assume that a formula for the licensing or franchising of a brand in one market will work equally well, unamended and unadapted, in another market. This is well illustrated by the story of KFC in […]
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